Measurement Readiness
Confirm that primary business goals, key pages, conversion paths, and reporting questions are clear before adding more dashboards or tools.
Website Audit Checklist
A practical review page for checking whether a website is ready for useful, privacy-conscious measurement across analytics setup, traffic quality, and conversion tracking.
Analytics Setup
Review pageview collection, campaign attribution, event naming, duplicate scripts, consent behavior, and whether internal visits are excluded where appropriate.
Traffic Quality
Look for unusual source patterns, low-quality referrals, repeated non-human behavior, inflated engagement, and gaps between analytics reports and server-side reality.
Privacy-Friendly Measurement
Keep collection proportionate, document what is measured, avoid unnecessary identifiers, and make privacy disclosures understandable for normal visitors.
Forms and Conversions
Check that form submissions, lead events, trial requests, and key button clicks are measured consistently without storing sensitive values unnecessarily.
SaaS Metrics
Separate acquisition, activation, retention, and revenue questions so that website metrics support decisions instead of blending every signal together.
Common Website Measurement Issues
Many sites collect data without first agreeing on what good traffic looks like. Common issues include duplicate analytics tags, unclear event names, missing form confirmation tracking, campaign URLs that are not used consistently, bot or low-quality referral traffic in reports, and privacy notices that lag behind the actual setup.
A useful audit usually starts with a small set of questions: which actions matter, where visitors arrive, which sources deserve attention, what data should not be collected, and which reports are trusted enough to guide decisions.